Frasers Property Thailand has recorded pre-sales of over THB 1 billion across three recently launched new residential projects, reflecting sustained homebuyer demand for quality projects that are attuned to the needs of the modern consumer.

Despite the challenging market conditions, the company’s more than THB 1,000 million in pre-sales include its new premium townhome project, GOLDINA Sukhumvit–Bearing, which secured THB 350 million in pre-sales, as well as two premium detached house projects under the GRANDIO brand: GRANDIO Khon Kaen–Mitraphap, with THB 350 million in pre-sales, and GRANDIO Korat–Terminal, with THB 300 million. The projects were launched between May and June this year.

Pawarun Udomsiri, Senior Executive Vice President, Housing Project Development of Frasers Property (Thailand) Public Company Limited (“FPT”), identified understanding of areas and resident insights as a crucial factor in navigating market volatility, serving as the core foundation for developing residential projects that truly meet the needs of modern consumers. He said, “Whilst the residential housing market trend remains challenged by various factors, the sales performance of our recently launched projects reflect the confidence that homebuyers have in Frasers Property’s quality homes, their unique value proposition and their lasting appeal.”

Frasers Property’s encouraging sales performance has been buoyed by factors such as government stimulus measures for the property sector, a downward trend in interest rates, and the development of transport infrastructure in areas where its projects are located, serving to enhance connectivity between Bangkok’s suburbs and central business districts.

This success stems from the implementation of three core strategic approaches, including:

1.     Prioritising consumer needs: Frasers Property Thailand places strong emphasis on understanding consumer insights for each location and target segment, applying this from conceptualisation and design to creating functional living spaces and an attentive after-sales service. For instance, the GOLDINA Sukhumvit–Bearing project features a new housing design under the concept "Urban Energy with Inner Peace", which reflects the aspirations of a new generation of consumers who seek modernity and simplicity while maintaining a sense of stylish elegance. The interior design and functions of GOLDINA Sukhumvit–Bearing are thoughtfully tailored for real living needs, including an indoor laundry room, multi-purpose spaces that are configurable as work areas or additional bedrooms, and pet-friendly common areas. In addition, the company places strong emphasis on the selection of materials and innovation, ensuring sustainability and energy efficiency to enhance overall quality of life for residents.

2.     Creating tangible value: Frasers Property Thailand focuses on delivering homes that are more than just investment assets; its homes are living spaces that aim to offer convenience and help fulfil the aspirations of residents. The company continues to expand quality projects beyond Bangkok to major provincial cities such as Khon Kaen and Nakhon Ratchasima under the GRANDIO brand. Designed under the concept "A  Dream Comes True," these homes feature Luxury European-style architecture that reflects the elegance of dream homes, sited within strategic locations with convenient transport access, well-developed utilities infrastructure and proximity to education and healthcare amenities.

3.     Financial stability: Frasers Property Thailand maintains a strong and sustainable financial position, built on solid business foundations as a fully-integrated real estate company operating across residential, industrial, and commercial sectors. This strength enables the company to continue investing in and developing projects in high-potential areas even amid market challenges.

At the same time, Frasers Property Thailand is committed to improving residents' quality of life while driving sustainable development. Initiatives include the use of environmentally friendly construction materials and solar panel installations across residential projects. The company is also continually raising industry standards—becoming the first property developer in Thailand and Southeast Asia to receive LEED Gold certification for its residential properties, with functional and design elements that serve as a model for future developments.

“All of this reflects the evolving needs of modern consumers who seek homes that go beyond just shelter—offering safety, functional design, and flexibility that supports evolving lifestyles. These values are at the heart of what Frasers Property Thailand delivers in every project, in line with the Group’s Purpose - Inspiring experiences, creating places for good.,” Pawarun concluded.