Another successful instalment of Sustainability Expo 2025 (SX2025), ASEAN’s largest sustainability fair, has concluded. The event showcased cutting-edge trends and innovations in sustainability across multiple dimensions, featuring experts who shared knowledge and experiences through diverse activities and workshops — sparking inspiration for people to co-create a better world.
Frasers Property, one of the co-founders of SX and a participant for six consecutive years, presented an exhibition showcasing its efforts in creating social value. The showcase highlighted outstanding projects that have delivered tangible value to society, brought to life through Augmented Reality (AR) technology that elevated the viewing experience and captured the interest of visitors across all generations.
The featured projects included real estate developments in Thailand and other countries that create comprehensive, functional spaces and generate value for people and the surrounding communities. Examples include:
Beyond a booth packed with showcases of sustainable real estate development, an interactive activity proved especially popular: visitors designed digital avatars in their own style and shared sustainability ideas. These were displayed on a large LED screen—forming a meaningful collective image that combined everyone’s perspectives on the sustainable world they wished to build.
Meanwhile, the special panel discussion, “Enhancing Sustainable Living with Green Home Standards”, and the forum “Planet Shift 2025: Navigating the Crisis Towards the City of the Future” drew an overwhelming response. Top executives from Frasers Property, together with sustainability experts from both Thailand and abroad, shared valuable insights and experiences that proved highly beneficial for attendees. Participants were able to take away knowledge to apply in their daily lives or even in their own businesses, creating tangible positive impacts.
Frasers Property is committed to driving its business with a focus on Environmental, Social, and Governance (ESG), forging partnerships with various organisations to create sustainability through diverse collaborations. This includes participating in SX, a significant milestone in its ongoing journey to be a driving force in creating a balanced and sustainable world.