KHON KAEN, 17 FEBRUARY 2023
Frasers Property (Thailand) Public Company Limited or "FPT", Thailand’s first integrated real estate leader integrating Residential, Industrial, and Commercial in one platform, sets a new growth milestone focused on creating a good experience for customers with the FPT Next 2025 roadmap, which elevates the business to a "Real Estate as a Service” brand. This plan to differentiate the company beyond a real estate developer includes extending a variety of services to comprehensively satisfy customers’ trends and needs and marching forward with full force on People-Planet-Purpose.
Mr. Thanapol Sirithanachai, Country Chief Executive Officer (Country CEO), Frasers Property Thailand, said that under the Frasers Property brand, the company is not only delivering the greatest real estate products and services to both customers and users, but also strives to provide positive experiences for everyone with its spaces. Frasers Property Thailand will lead the shift to becoming a Real Estate as a Service brand, which drives the real estate business into service innovation that enhances customer service efficiency and people's quality of life.
To enhance its service capabilities, FPT's professional teams from its three businesses have joined forces to combine their expertise in cutting-edge technology and know-how to develop various service innovations, such as promoting intelligent safety by using face recognition technology for access control, facilitating the control of vehicle access, and tracking traffic and air pollution levels in the area. Furthermore, the company has pushed for sustainable building leadership by supporting the use of clean energy, prioritizing environmentally friendly building development standards.
For the residential business, customer service has been enhanced with the Home+ app. This application streamlines the sales and service process, providing convenience to customers. By combining innovative features working with FPT's partners, Home+ has the power to revolutionize the way people live, helping them to elevate their quality of life and stay ahead of the curve. Apart from this, home technology has been included in housing design and construction to ensure high-quality living.
At the same time, the company is taking service innovation to the next level by introducing the Core & Flex concept to its office leasing business. This new concept offers both standard and flexible office spaces with a wide range of comprehensive facilities and services, catering to the growing demand for high flexibility among the new generation of workers. The pricing of the service will vary depending on the type of service or duration of usage. Additionally, the company is preparing to launch its Co-Warehousing service, which will offer pay-per-use or pay-per-pallet storage services. It will offer central facilities and technology, with charges based on usage.
To accelerate FPT as a Real Estate as a Service Brand by 2025, the company has devised a three-pronged operating strategy:
- People: Taking care of employees, who are the key to increasing business competitiveness, by emphasising continuous professional development to expand competency and potential, as well as providing clear career pathways with equal care on health and wellness in line with today's lifestyles. This is to create a strong workforce with expertise and abilities that will be a driving force in present business operations and future growth, with the objective of becoming an Employer of Choice.
- Planet: Conduct business with Environment, Social and Governance (ESG) principles to embed sustainability across all areas. At present, FPT is the first Thai real estate company that achieves A level for the corporate sustainability disclosures in the Southeast Asia Diversified Business category according to the GRESB (Global Real Estate Sustainability Benchmark), which is a sustainability index of the real estate sector. The company has plans to reduce its carbon footprint by 6 million kilograms carbon equivalent, equal to planting 600,000 trees by 2025, as part of its goal to become a net-zero carbon organisation by 2050.
- Purpose: Beyond delivering quality products and services, FPT will continue to strengthen Frasers Property as a memorable brand synonymous with exceptional customer experience via the activities of all three business. The company is aiming to be within the top five real estate brands in Thailand by 2025.
"To reaffirm our purpose, Inspiring experiences, creating places for good. - about creating places with good experiences, FPT has implemented the FPT Next 2025 plan and is committed to delivering high-quality products and services that is full of positive affinity. Including to satisfies the needs and elevates the quality of life for all our customers and users," Mr. Thanapol said.
The business overview of Frasers Property Thailand is as follows:
- The residential business has developed single-detached houses, twin houses, and townhomes, under ten different brand names. The company will expand its portfolio to include luxury and super-luxury single-detached house projects priced between 60-120 million baht within this year, led by three main brands, namely The Royal Residence, Alpina, and The GRAND while also intends to penetrate the low-rise condominium market with prices ranging from 3-5 million baht.
- The industrial business has a highly experienced and talented workforce that manages over 3.4 million square metres of land in Thailand, Indonesia, and Vietnam, as well as more than 150,000 square metres of ready-to-handover space to clients. As a consequence, the business will have approximately 3.55 million square meters under supervision, reinforcing its position as the leading developer of industrial real estate.
At the same time, the business is developing a megaproject for a sizable industrial township on 4,600 rai in Samut Prakan Province. - The commercial business is thriving with mixed-use developments in the center of Samyan Mitrtown and Silom Edge, hotels, and grade A office buildings located in Bangkok’s CBD area. With excellent management results in a significant number of tenants and users, the company is able to maintain the average occupancy rate throughout the entire portfolio above 90%.
The company’s portfolio has a total asset value of up to 98,967 million baht (as of 30 September 2022) from the range of businesses that help strengthen FPT's platform and intends to increase its asset value to over 100,000 million baht by 2025. It also aspires to be the Top 5 brand in the real estate industry, among the residential, industrial, and commercial business.
